Versatile expertise on
brand marketing and training
I am an experienced customer insight and branding professional with extensive experience in working with international companies, as well as research, advertising and design agencies. Working with top talent directors, marketing professionals, academics and artists from various sectors has provided me with comprehensive insight into various aspects of business life and corporate cultures.
I provide consultancy, training and guidance in matters to do with strategic brand marketing through my company, Gipola Oy. My work ethic is based on sharing and co-production. I believe in transferring knowledge and skills through guidance. I do not bring ready-made solutions, but work intensively with the team, encouraging it to find its own solutions.
Knowledge of brand marketing theory and long experience in different industry and market areas are advantageous in choosing the right approach. Working methods are tested in real situations, and I utilise my vast network in order to find the perfect partners for each project.
I have experience as a trainer in not only working with clients, but also as a lecturer in the University of Lapland’s Faculty of Art and Design and Institute of Marketing in Finland and Estonia, as well as numerous training companies.
Gipola Oy was established 2001, but named already in 1995. I worked in Tallinn and saw new businesses to start and flourish. That was when the desire to embark on a completely new path awakened in me. I witnessed the miracle of birth at a stable in Tallinn, when a lanky colt stood up for the first time. The colt was named Gipola. Upon my return to Finland, I walked straight into the Finnish Patent and Registration Office, and registered a namesake for the colt. I knew that one day, this one would stand on its feet as well.
Clients and partners
Valio Oy Finland, Sweden, Denmark, Russia, Estonia, Lithuania, Latvia and Belgium, Textile Service Company Lindström Oy, Vattenfall Oy, Nanso Group Oy, Mutual Employment Pension Insurance Company Etera, AS Paulig Baltic, Research Agency Inspirans Oy, University of Lapland, Institute of Marketing, the Association For Finnish Work, City of Porvoo (cultural services)
Mielipaikka markkinoilla (available in Finnish)
This book encompasses brand marketing theories and practical working methods. Mielipaikka markkinoilla is suitable for anyone seeking deeper understanding of what brand marketing is about. It is targeted for use in both universities and companies. The book is currently only available in Finnish.
WSOY Oppimateriaalit, 294 pages, ISBN10: 9510274305
”The business plan for our new brand was accepted, and special mention was made of ‘the well-conducted and strategically planned project with extremely strong commercial potential‘”
Marketing manager, international consumer products
”Excellent problem-solving spirit. Very clear and spot-on daily programme and guidance. Lively, open discussion and idea sharing. Everything is down-to earth. To hell with formal presentations, down to business. The best parts were the discussions and the projects focused on our own stuff.”
Feedback on a management workshop
“It was a great morning and a real eye-opener. We got through the agenda very well, you gave a clear overall view of the situation where to go from there, things that also concern the Board.”
“Many thanks for your help! Working with you has put me in a position to act as a consultant to our subsidiaries, to clarify things for them and give them the tools to re-form and concretise their strategies. I’m really grateful for what I’ve learnt.”
Marketing manager, international consumer products
“Thank you for the good work. We feel tremendously enthusiastic about this brand building. I’m quite excited myself.”
Director, executive team member, consumer products
“We’re doing fine. We’ve now got the same planning principles up and running in all our markets, so your input has really helped us. Sales have been up 20-30 per cent these last few years, and so have market share and customer awareness.”
Director, consumer products, the Baltic States and Russian markets
“Your professionalism is really high. The positioning statement looks very reasonable.”
Managing Director, consultancy services, Russia
“I’m more than satisfied with your input throughout the day! Without your expertise we would not have been able to bring things down to such a practical level. I hope it dawned on all of us that living up to our customer promise concerns everybody, not just communications or customer services.”
Training officer, management workshop
“Your latest training stint really brought it home to me how much I’ve learned from you.”
Product manager, corporate training
“The lecture was very down-to-earth in tone, and easy to take in. The speaker’s way of levelling with the audience was refreshing, and motivating in terms of learning. The exercise at the end was the highlight of the day. Although we were beginning to run out of steam, it helped us to structure the material we had gone through.”
Student feedback on vocational training
“Thank you for the group exercises – they made the day’s programme diverse and interesting!”
“The down-to-earth examples helped us to absorb the information.”
“An inspiring and competent speaker!”
Student feedback on a workshop
“Cooperation with Sirpa is partnership at its very best! It is open interaction where you analyse, make discoveries, ask questions and reject. The elements fall into place as if by themselves at the definition stage. Every detail of the solution has to be justified, and is therefore easy to support. Working with Sirpa generates new professional skills – it is a unique learning process.”
Brand Director, consumer products
“Sirpa is a pleasure to work with. I found her enthusiastic, clear-thinking and professional. Her approach was flexible and her experience enabled her to find the optimum solutions for both her clients and co-suppliers. I would be delighted to work with Sirpa again.”
Training colleague, Great Britain
“Sirpa Pulkkinen’s special competence is strategic planning. This includes the ability to think both analytically and creatively at the same time, to absorb extensive information quickly, and to apply it intuitively to create something new. She knows how to present the final result in a comprehensible, crystallised, down-to-earth and absolutely usable form”
Managing Director, consultancy services